As the staff Production Director for the National Football League, I manage a team that is responsible for the production of all creative assets created by the League's internal brand and marketing team. Event graphics, advertisements, web banners, on field signage, field stencils, brand guidelines, and team and league logos are just a sampling of the things that come across my desk. I recently lead the re-design of the League's Creative Asset portal, where licensees, sponsors and vendors obtain creative assets to use in their own communications.
Working as a consultant with MKTG, I was responsible for producing a NIKE college football campaign to be featured in the school bookstores on 64 college campuses around the country. The project included wall graphics, window clings, cash register wraps, and racktoppers, each customized for the specific school. I also produced various one-off projects like web banners and print ads.
I spent 6 years on the Delta account while at Modem Media/DIGITAS. As the Studio Manager, I produced files for countless direct mail, Out-of-Home, and traditional print projects. I also created email templates and landing pages for numerous initiatives. Working in a small satellite office I was forced to wear many hats, serving as an art director, production artist and traditional production manager. I worked on pitches, went on press checks, managed vendors and cranked out files.
Working with the DIGITAS NY office, I became the go-to resource for large format graphics. I was responsible for producing airport graphics and billboards for AMEX. I managed photo retouchers, built mechanical files, and reviewed work on press.
First at Interbrand and now at the NFL, I am a brand implementation expert. I clean up logos and implement them for global distribution. I create logo packages that include formats for all outputs, including print, digital, spot color printing and embroidery. I produced the new logos for the Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, Tampa Bay Buccaneers, Cleveland Browns, Detroit Lions, New York Jets, Los Angeles Chargers, Tennessee Titans and Los Angeles Rams. I have produced every Super Bowl logo since Super Bowl 46. Plus so many others.
At Interbrand I was part of a team that created the several hundred page brand guidelines for AT&T. At the NFL I produce brand guidelines for numerous League initiatives and events, like the Super Bowl, Pro Bowl and NFL Draft.
Besides my core clients, I have worked on numerous other accounts including Kraft, Heineken, Subway, Marriott, Comcast, Sirius, plus so many more. Billboards, print ads, web banners, collateral, event signage...
Sometimes as a hobby, sometimes for hire. I am a cartoonist at heart.